Julep: A Flower Delivery Business that Thrives with Peach Payments
Julep is an online flower delivery business based in South Africa. The company was founded in 2019 by Julia Rosslee and her husband Nic. Julep sells a variety of flowers, including bouquets and arrangements through on demand and subscription methods through their ecommerce store. Unlike traditional florists, Julep’s flowers are delivered in a long cardboard box to protect them during transit. Their blooms arrive ‘in bud’ (not yet fully open) so that they can be enjoyed for longer.
The Challenges of Selling Flowers Online
The flower industry is a competitive one, and selling flowers online can be challenging. One of the biggest challenges is that flowers are a perishable product. This means that Julep needs to be able to deliver flowers quickly and efficiently in order to ensure that they arrive fresh. To streamline their processes to provide the optimal customer experience, Julep uses Peach Payments to handle their online payments for both local and international customers. In addition to being highly recommended by fellow entrepreneurs, Peach Payments was chosen because of its competitive transaction fees, great service and the availability of multiple payment methods.
Using Payment Links to secure the sale
Payment Links is the ideal solution for Julep when it comes to offering their customers flexibility with their bespoke orders. Julep finds that sending a payment link is a safe, easy and convenient way to secure the sale by simply creating and sending it from their dashboard. In this way, customers can tailor their orders with little hassle adding to Julep’s dedicated focus on improving their customers’ experience.
Julia’s advice for other ecommerce businesses starting out:
“To get traction with customers, make sure you test your product rigorously in the market so that you receive valuable feedback and improve from there. Remember to keep your head down and keep iterating.”
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